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{ 2007 04 13 }

Google moves beyond text ads with acquisition

New York Times
Published: April 14, 2007

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.

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Posted by Herb Everett on Friday, April 13, 2007, at 9:03 pm, and filed under Advertising. Follow any responses to this post with its comments RSS feed. You can post a comment or trackback from your blog.

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