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Search, research, reference all rolled into one tool. But is it useful?

I’m going to be adding lots of things to the blog to test, to evaluate to ascertain whether they make any sense for the user or not.

This evening while surfing, I was looking at The New York Times site again and came across a feature they’re using from Answers.com. “Answers” include dictionary and encyclopedic references for words on Web pages. There’s also software you can download and use on your Mac or PC.

I’m just on the cusp of exploring. I’ve added the feature to WebManagement@Ramblin’ Prose. The AnswerTips feature allows you to double click a word that will open an information bubble, giving you a reference for the subject. So far, it seems to be working well. As a blogger, you can get listed in as a resource.

The company also offers a mobile search page.

One key reason for using is to keep visitors stuck to your site. Another is to add depth. As if there weren’t enough ways for the times to keep you stuck on their site, here’s another reason.

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