Web Management@Ramblin’ Prose

Welcome to Web Management@Ramblin’ Prose.

This is my way of learning. I’m new to Web operations management. The pace is fast, the curve is steep, but I’m having fun.

I began in September, moving out of print content. But my fascination with Web technologies began in 2003 when I started Ramblin’ Prose. Just like I remade my career when I left writing to do page design, I saw the future changing; not the fundamentals — good writing and editing and compelling stories and good content will continue to rule the day — but the form and function of presentation and access.

The Web changes the way we interact with information just as it changes the way we interact with each other. Information is expected on demand and as media professionals, we can no longer dictate in which format or at what time to deliver the information people want. We’ve got to be able to deliver in any format; no more mass media, we’re now niche media.

At work, we’re just now moving into mobile technologies, slowly, gingerly and with great help. We’re behind some and ahead of others.

We’re trying to recover from a redesign that didn’t take into account what people want and now we’re playing catch-up.

Since this is my first post, I’ll stop for now. In upcoming posts, look for information that’s varied and as in depth as possible, but targeted to making the best of a business Web site.

Comments are welcome and conversation is expected.

Thanks for reading.